So I guess Tron was the pretty much the first film to tell of how a person went into a digital world completed a quest and then returned to the real world. If you know of any other others let me know.
For the launch of our client’s ePrint product we played with this concept firstly using architectural mapping to create an augmented reality display at the South Bank . We then tried to create play with some of the TRON: Legacy imagery to create a visual experience that could be both printed and posted onto the web.
The idea was to highlight how the web is not just encroaching into the external world but creating links back and forth using wireless printing and posting to social networks. The ‘outernet’ is a phenomena still in it’s infancy but it is certainly fun to investigate.