Some of you may well have seen this research from the Guardian earlier this week, which aimed to highlight the top journalist tweeters in the UK – headed by Neil Mann, aka @fieldproducer, digital news editor at Sky News.

There just seemed to be one problem – the list was, perhaps unsurprisingly, absolutely dominated by Grauniad hacks, with half the top ten being employed by the paper running the research. The highest placed non-Guardian ‘paper scribe on the list was the FT’s Tim Bradshaw who came in a lowly eighteenth, while the Times could only muster one journalist in the top 50 – Michael Savage, in at #35.

Shurely shome mishtake?

We’ve run the findings through the tweetlevel  algorithm instead to give it some more context, and the same list appear in a very different order, with Charles Arthur the highest placed hack on the list, and afore-mentioned Tim Bradshaw rocketing up to eighth.

Check out the revised list here.

top tweeters grab

Picking a couple of other tech journos at random, there were notable exceptions in the original list: from The Times, Murad Ahmed would have been in the top fifty; the Telegraph’s digital media editor Emma Barnett would have triumphed in at #20; while arguably one of the UK’s most influential tech industry bods, Mike Butcher, would have come in joint with Tim Bradshaw.

To be clear, we’re not saying ‘our list is better than yours’, nor are we saying our methodology is better – we’re just saying that if you’re producing a list of the influential people in your industry, it might be a good idea to widen the scope to people who don’t work for you.

Let us know what you make of our version of the list originally produced by the Guardian. For more info on the algorithm used, make your brain hurt reading this.

Hello strangers!  Or Hello familiar people that we talk to a lot in the real world but who also happen to read our blog occasionally.

Are you well?  We’re very sorry that DERTy Talk has been absent for so long.  We’re almost entirely sure you hadn’t noticed our absence, but nevertheless we. are. back.  Sort of.

There’s been a lot on of late.  Presidential visits, a footballer on the front pages, ash clouds.  Aside to all this real news, May may well go down in memory as the month we’d care to forget, which is why we didn’t bother recording it on DERTy Talk.  Adding insult to injury Mother Nature doesn’t seem to have got the memo about Bank Holidays being sunny this time round.  Tis a pity.

Anywayz.  Next week is JUNE and we will resume the ordinary, regular service of DERTy Talk.  For now we just wanted to share some actual talking from some splendid people who participated in our #SocialEnt event yesterday.  Thanks again to Gail, Jon, Matthew, Simon and Emma for taking part and for leading what was a very lively and informative discussion.  It was the highlight of the week, it’s true.

Enjoy their wisdom shared in the videos below.  Should you have missed all our other content from the event you can find it here.

This morning Edelman’s DERT team announced the results of their fifth annual survey on Value, Engagement and Trust in the Era of Social Entertainment. Gail Becker, President of Edelman’s Western U.S. Region presented the results and hosted the event along with Jon Hargreaves Managing Director of Edelman Technology in Europe and a panel of experts including; Matthew Hawn, Vice president Last.fm, Emma Barnett, Digital Media Editor, The Daily Telegraph and Simon Nelson, the Digital Business and Strategy advisor and former controller of multiplatform commissioning at the BBC.

We will be sharing the full slideshow on here later today and posting up video snippets of the event for now here are the highlights and some of our thoughts, let us know what you think.

The key stats from the survey:

· 4% of U.K. consumers feel positive about the move to a paywalled service

· 45% of people in the U.K. and 57% in the U.S. believe social networking sites are a form of entertainment

· Personal enjoyment and visual/sound quality continue to top the list of purchase drivers with “being one of the first to have new entertainment” dropping significantly (to 14%, down from 40% in the U.K. and to 17%, down from 41% in the U.S.).

· More than half (52%) of all respondents would like to use a computer to access further entertainment content, and 30% would like to be able to access that content on their mobile phone

· 49% of people in the U.K. and 52% in the U.S. believe they are spending more than a year ago with their mobile phones to access their entertainment, while 59% (U.K.) and 53% (U.S.) spent more time with their laptop

As the study revealed last year, the internet remained the second most frequently turned to form of entertainment for the second year in a row. While television remained the most frequent form of entertainment both in the U.K. and the U.S. (49% and 47% respectively), dropping 8 and 11 percent respectively since 2010.

The Internet as connective tissue

Most sources of entertainment are less used, this just means that people are spreading their consumption wider. It seems that to succeed in the era of social entertainment, entertainment companies must invest in multiple channels of distribution to enable consumers to access their content wherever and whenever. Five years ago the entertainment industry viewed the internet as a threat, but now it’s an opportunity for those same companies to monetise internet content through simple revenue models indeed the internet can be the connective tissue bringing content together.

Overwhelmingly, consumers (84% in the U.K.) feel negatively about the move from free to paid entertainment services. The survey also reveals that paywalls created by entertainment sources for previously free services are being met with feelings of frustration and distrust by users. Some cite the lack of improvement in quality of service, while others state they would suspect a profit motive driven by greed.

The study also delivers insights on how content providers can try to overcome feelings of distrust about paywalls by delivering value in other ways. 87% of U.K. respondents consider visual and sound quality important in making their entertainment purchasing decisions and nearly half (47% in the U.K.) consider the number of devices with which they can access the entertainment.

To coincide with launching our social entertainment research tomorrow, we’ve done some analysis of the key movers and shakers on twitter talking about entertainment – top fifty list below. (you can follow these here via twitter list or here, through tweepml)

Unsurprisingly, the Huffington Post claim top spot, with the LA Times in fifth, before the Guardian takes the top spot for UK media, with music brands dominating elsewhere with MTV claiming four spots.

There’ll be more from Edelman’s Social Entertainment research tomorrow, and we’ll be tweeting from our breakfast – follow #socialent for updates and insight from 9.00am.

    Account Influence Popularity Engagement Trust
1 huffingtonpost 81.3 86.1 46.1 91.9
2 TIME 76.7 94.3 46.7 96.2
3 ijustine 75.6 90.5 56.8 73.6
4 jack 75.2 92.6 58.9 78.4
5 latimes 73.7 71.6 44.3 77.6
6 simonpegg 73.6 82.4 48.8 78
7 106andpark 73.2 90.8 48.1 78.3
8 guardiannews 71.4 71.7 8 76.9
9 ev 70.5 90.7 69.8 65.2
10 MTV 69 85.5 59.3 71.8
11 TVGuide 68.1 85.8 44.2 77.3
12 Power106LA 68.1 66.7 54.7 73.5
13 g4tv 67.9 90.3 38.5 68.9
14 biz 67.8 92.8 43.1 78.9
15 alex 66.7 57 65.9 65.2
16 PlayStation 66.7 81.2 47 73.2
17 thescript 66.6 75 58.3 58.6
18 televisionary 64.8 56.4 52.8 60.6
19 Gawker 64.8 67.2 7.7 75.4
20 THR 64.6 66.8 43.8 72.2
21 gactv 64.5 62.2 39.1 61.7
22 totalfilm 64.4 66.2 43.7 59.9
23 IMDb 64.3 73.4 37.1 75.6
24 DerrenBrown 64 84.6 42.8 67.7
25 raczilla 64 70.2 65.7 54.6
26 edgarwright 63.6 69.9 48.7 58.3
27 fuggirls 63.1 65.3 64.2 55.5
28 VibeMagazine 62.8 71 46.4 65.9
29 mtvcanada 62.5 67.3 51.4 55.3
30 mtvuk 62.5 71.1 9.3 58.4
31 PhilipBloom 62.5 61.4 69.2 61.3
32 MTVBuzzworthy 62.3 71.8 53.8 64.4
33 ninadobrev 62.2 76.5 43.8 70
34 pandora_radio 62.2 68.5 74.6 47.8
35 CrackleDotCom 62.1 58.5 59.1 60.1
36 empiremagazine 61.8 66.5 51.4 57
37 RollingStone 61.6 74.9 6.3 67.9
38 soapsindepthabc 61.3 57.8 61.8 59.9
39 CreativeReview 61.2 75 49.3 62.6
40 cinemablend 61.2 60.2 9 57.3
41 cinematical 61.1 58.7 8.3 57.2
42 trixie360 60.9 59.8 63.2 47.1
43 firstshowing 60.8 60 55.4 53
44 heyuguysblog 60.8 62.3 41.4 56.1
45 thebookseller 60.6 59.4 37.5 55.4
46 KerrangMagazine 60.5 68.9 48.1 63.5
47 Marvel 60.3 71.2 45.8 62.4
48 filmcourage 60 50.7 58.5 53.1
49 FollowCMT 59.5 65.5 46.2 60.2
50 LAWeekly 59.3 65.8 49.3 60.2