The quote in the title was an interesting comment from my LinkedIn Marketing Solutions client Joshua Graff which really got me thinking about why brands would and debatably should use professional networking platform LinkedIn over social networking site Facebook to market their brands.
Facebook can of course sometimes be a good forum for brands to engage with customers, but it isn’t always. Research and my personal experience shows that people primarily use Facebook to be sociable, whether that is organising your Saturday night plans or messaging old friends users are in different frame of mind to when they log on to LinkedIn where they go to search for jobs, make business decisions and primarily to gain insight – 85% of members.
LinkedIn is arguably a more professional and safe place for brands – whether they are consumer or commercial – to engage with customers. It offers marketers a powerful audience of educated and affluent business influentials (80% of decision makers being on LinkedIn). 42,000 of the Business Elite in Europe (BE Europe) visit LinkedIn everyday creating a forum where business decisions are made. Marketers can also gain really rich data about their followers, for example how senior they are, how much their average income is etc.
Be great to get other people’s opinions on the benefits/pitfalls of these two social platforms for businesses -so tell me what do you think?