BREAKING NEWS: Lady Gaga has finally knocked Britney Spears to No. 2 in the Twitter charts, according to gossip magazines, tabloids, the Telegraph, CNN, and the International Herald Tribune. The two have been cat-fighting it out to be the pop star queen of Twitter for the past several weeks. Lady Gaga – with 5,803,000 followers to Britney’s 5,726,000 – marked the occasion with a tweet. "Thank you for beginning my reign as Twitter queen," she said in a video to her followers.
Personally, I don’t count myself as a follower of either. I have absolutely no desire what so ever to know what Lady Gaga had for lunch today. So who does? And more importantly; Why? Are these two just popular because of who they are coupled with our infallible hunger for celebrity gossip, or, as entertainers, are they really genuinely influential and engaging online as well as on stage? Enter TweetLevel. What I found is rather interesting actually.
Both have a popularity score of 99.8, so no news there. Britney is slightly more engaging that Lady Gaga, coming in with an engagement score of 51.1 to Gaga’s 48.2. Perhaps Britney Spears has slightly more time on her hands to respond to followers and participate in conversations?
While the scores are pretty close, both are rather low: Ashton Kutcher has an engagement score of 64.6 (and an overall influence score of 92). The most interesting stat however is the trust score. Though she is influential and participates in conversations, Britney’s trust score is, in comparison, a rather low 75.7. Lady Gaga triumphs in the category with a veritably whopping 92.2.
So, what does this all mean? When I started this little exercise, I was hoping to find that though she has more followers, Lady Gaga is not more influential than Britney Spears. But of course I now see the errors of my thinking.
Lady Gaga has made a name for herself because she is different in style and tone, her performances are as wacky as her personality and she draws attention from crowds and online communities. Lady Gaga’s brand embodies compelling authentic content, lesson No. 1 in social media engagement – or No. 5 of Mashable’s recent 10 tips for aspiring community managers. Furthermore, she uses her Twitter feed to broadcast updates but also videos and photos.
Britney on the other had is an unstable brand. Recently reappearing (again) on the celebrity scene, the once troubled-star seems to be have put her outrageous ways behind her and is rebuilding her celebrity profile with a highly-publicised stint on Glee and a new album. Still popular yes, but were we more interested in Britney when she was ripping out her hair? Still popular yes, but interest in what she has to offer the masses is dwindling. She may have been America’s sweetheart pop star and our favourite celebrity-gone-wild-to-watch, but we are just not the interested in what she is doing, or has to say anymore. Plus, we have Lindsay Lohan now.
Note to Lady Gaga/ Lady Gaga’s social media team: Start engaging with your followers and then maybe we can call you the Queen of Twitter. With 5,831,213 followers (at the time of writing), I am not convinced you have earned the title just yet.