Hello strangers!  Or Hello familiar people that we talk to a lot in the real world but who also happen to read our blog occasionally.

Are you well?  We’re very sorry that DERTy Talk has been absent for so long.  We’re almost entirely sure you hadn’t noticed our absence, but nevertheless we. are. back.  Sort of.

There’s been a lot on of late.  Presidential visits, a footballer on the front pages, ash clouds.  Aside to all this real news, May may well go down in memory as the month we’d care to forget, which is why we didn’t bother recording it on DERTy Talk.  Adding insult to injury Mother Nature doesn’t seem to have got the memo about Bank Holidays being sunny this time round.  Tis a pity.

Anywayz.  Next week is JUNE and we will resume the ordinary, regular service of DERTy Talk.  For now we just wanted to share some actual talking from some splendid people who participated in our #SocialEnt event yesterday.  Thanks again to Gail, Jon, Matthew, Simon and Emma for taking part and for leading what was a very lively and informative discussion.  It was the highlight of the week, it’s true.

Enjoy their wisdom shared in the videos below.  Should you have missed all our other content from the event you can find it here.

Twibbon has the X-Factor

I know Twitter is the man of the moment, as it were, but I wish more people showed an understanding that online engagement is all about adding value. It’s not about tacking your brand onto any old movement.

This current rage stems from ITV launching a Twibbon to support X-factor.  As the image shows – you can add an X onto your Twitter profile.  Now – why would anyone want to do this? The X-Factor is not a cause. It’s a television programme. One I happen to like – quite a lot actually – but not one I want to pledge my allegiance to. It’s not a black president, a first democratic election, or a charity. It’s a bloody commercial monster.

(As an aside if you don’t have time to watch Saturday’s final make friends with the Bitch Factor.  They provide a caustically brilliant dissection of each episode)

Now what the clever chaps at ITV have done is recognise the power of the individual.  Twitter and social media are all about the individual. Creating a Twibbon for each of the final 12 in the X-factor makes much more sense, so thankfully this is what they’ve done.  This gives the online community the tools to show their support and it might be quite interesting in the run up to Christmas to see how this plays out.  We know that young people aren’t on Twitter – I wonder how the Twittersphere will cope with the demonic John and Edward…?

But what if these nefarious Twibbons are just a cunning tactic for the bookies to track odds on the contestants?  I think I’m on to something here.  I’m going to follow all the contestants just to see how popular they are, then I’m going to place bets on all of them and make my fortune.  Oh.  Perhaps this was pretty savvy Twitter Marketing afterall…

What do we all think?

@LukeMackay