Hello strangers!  Or Hello familiar people that we talk to a lot in the real world but who also happen to read our blog occasionally.

Are you well?  We’re very sorry that DERTy Talk has been absent for so long.  We’re almost entirely sure you hadn’t noticed our absence, but nevertheless we. are. back.  Sort of.

There’s been a lot on of late.  Presidential visits, a footballer on the front pages, ash clouds.  Aside to all this real news, May may well go down in memory as the month we’d care to forget, which is why we didn’t bother recording it on DERTy Talk.  Adding insult to injury Mother Nature doesn’t seem to have got the memo about Bank Holidays being sunny this time round.  Tis a pity.

Anywayz.  Next week is JUNE and we will resume the ordinary, regular service of DERTy Talk.  For now we just wanted to share some actual talking from some splendid people who participated in our #SocialEnt event yesterday.  Thanks again to Gail, Jon, Matthew, Simon and Emma for taking part and for leading what was a very lively and informative discussion.  It was the highlight of the week, it’s true.

Enjoy their wisdom shared in the videos below.  Should you have missed all our other content from the event you can find it here.

This morning Edelman’s DERT team announced the results of their fifth annual survey on Value, Engagement and Trust in the Era of Social Entertainment. Gail Becker, President of Edelman’s Western U.S. Region presented the results and hosted the event along with Jon Hargreaves Managing Director of Edelman Technology in Europe and a panel of experts including; Matthew Hawn, Vice president Last.fm, Emma Barnett, Digital Media Editor, The Daily Telegraph and Simon Nelson, the Digital Business and Strategy advisor and former controller of multiplatform commissioning at the BBC.

We will be sharing the full slideshow on here later today and posting up video snippets of the event for now here are the highlights and some of our thoughts, let us know what you think.

The key stats from the survey:

· 4% of U.K. consumers feel positive about the move to a paywalled service

· 45% of people in the U.K. and 57% in the U.S. believe social networking sites are a form of entertainment

· Personal enjoyment and visual/sound quality continue to top the list of purchase drivers with “being one of the first to have new entertainment” dropping significantly (to 14%, down from 40% in the U.K. and to 17%, down from 41% in the U.S.).

· More than half (52%) of all respondents would like to use a computer to access further entertainment content, and 30% would like to be able to access that content on their mobile phone

· 49% of people in the U.K. and 52% in the U.S. believe they are spending more than a year ago with their mobile phones to access their entertainment, while 59% (U.K.) and 53% (U.S.) spent more time with their laptop

As the study revealed last year, the internet remained the second most frequently turned to form of entertainment for the second year in a row. While television remained the most frequent form of entertainment both in the U.K. and the U.S. (49% and 47% respectively), dropping 8 and 11 percent respectively since 2010.

The Internet as connective tissue

Most sources of entertainment are less used, this just means that people are spreading their consumption wider. It seems that to succeed in the era of social entertainment, entertainment companies must invest in multiple channels of distribution to enable consumers to access their content wherever and whenever. Five years ago the entertainment industry viewed the internet as a threat, but now it’s an opportunity for those same companies to monetise internet content through simple revenue models indeed the internet can be the connective tissue bringing content together.

Overwhelmingly, consumers (84% in the U.K.) feel negatively about the move from free to paid entertainment services. The survey also reveals that paywalls created by entertainment sources for previously free services are being met with feelings of frustration and distrust by users. Some cite the lack of improvement in quality of service, while others state they would suspect a profit motive driven by greed.

The study also delivers insights on how content providers can try to overcome feelings of distrust about paywalls by delivering value in other ways. 87% of U.K. respondents consider visual and sound quality important in making their entertainment purchasing decisions and nearly half (47% in the U.K.) consider the number of devices with which they can access the entertainment.

The DERTy types at Edelman (that’s those of us who work in the Digital Entertainment, Rights and Technology practice) are gearing up for the launch of this year’s study:  Value, Engagement and Trust in the era of Social Entertainment.  We go live tomorrow so watch this space…

But what do you remember most about the entertainment landscape if you think back to 2007? We thought it would be interesting, ahead of releasing the new findings, to take a look back at the headline stats from the last five years.  Wow how far we’ve come…. Early studies were dominated by the debates around illegal file sharing, how much consumers were willing to pay for content and the emerging power of social networks.  In some ways a lot has changed – and in other ways nothing has.

We should add that the methodology for the study has changed a little across the five years as we’ve grown to look at a wider pool of consumers in the UK and US.  So a statistician wouldn’t be happy about comparing year on year.  However – we think this little slideshow gives a nice little summary of the evolution of the sector.  If you’d like to know more about each specific year, what was asked and who was asked, then please just drop us a note in the comment section.  You can see last year’s findings here.

If you can’t attend the event tomorrow, you can still take part by using the hastag #SocialEnt.  You can also have a listen to our podcast last week, with Matt Locke, Richard Sambrook and Luke Mackay, which sets up some of the themes of tomorrow’s study.

Lets talk DERTy

Another week, another round of DERTy Talk, a day later but who’s counting.

So what has been happening in the Digital Entertainment, Rights and Technology space this week? Well…

Digital Entertainment

clip_image002Dirty Derty

If any of you have stumbled across this week’s edition of DERTy talk and are somewhat disappointed by the lack of actual dirt, then this one might be for you. And if you are just interested in regular digital entertainment this might be one of interest too. This week has seen the release of the world’s first 3D porn film. The film apparently cost £2m to make and has caused Chinese fans to flock to Hong Kong in the hope of seeing the uncut version. The first of many eye popping films? Who knows, as long as it doesn’t become 4D…

Cats own the interwebclip_image003?

Worried about how many people currently follow you on Twitter? Perhaps a lowly cat could help, or perhaps just add some amusement to your day. According to a recent list compiled by Shortlist, the animal with the most amount of followers is @sockington (not an Edelman client), with 1,482,735 followers. Sockington is owned by tech-historian Jason Scott. The domestic cat turned twitter legend was originally found as a stray but has since received fame on Twitter and has even had a spread in People Magazine. Others on the list include the Bronx Zoo Cobra which we featured last week and an array of animals ranging from ducks to parrots.

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Pirates on the high seas of Web Connected TV

YouTube’s senior director of content partnerships for EMEA has said that an increase in web connected TV’s will not result in “random ads running across the screen” and a lack of quality control. Piracy has been identified as the biggest threat as more people will be tempted to watch pirated material. BBC.com and global iPlayer MD Luke Bradley-Jones has said that video is the single most exciting area in terms of traction with 50-100% growth in use of video across BBC worldwide per month.

Rights

Do you know your data rights?

We wrote ages ago about the new dicdataship and how Data Brokers and the profit being made from digital data. This is a lovely infomercial video explaining how data brokers gather personal information and how they are using your information – whether you know it or not. Brought to you by the organisation Reputation.com – its thought provoking stuff.

 

 

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A working group headed by Ed Vaizey has suggested creating a body that will resemble website watchdog the Internet Watch Foundation (IWF), however this has been slammed by digital rights campaigners, the Open Rights Group. In part the group has been proposed to find an alternative to website blocking, compromised ISPs and rights holders. Currently there are problems with clauses within the Digital Economy Act around how web site blocking would occur and who would be held responsible if illegal content were downloaded on free public Wi-Fi. The full article is published here and it is set to be an issue that will run and run. After all currently if your website gets blocked there is no one to complain to.

Technologies

Minority Shopping Report

A very impressive customer service/ technology initiative from the clever people at 3 (though almost certainly an April Fool). Basically Minority Report meets online shopping WITH customer service. In terms of how businesses offer content, software and technology as a service – this is an interesting hypothesis of how customer support *might* look in the future, practical joke or not.

Watch it here – http://vimeo.com/21968394

Tweets from the team

@LukeMackay: I might go to Legoland California JUST to see thesehttp://bzfd.it/g0fvA3 #starwars

@GLeney: All I want to do is check the weather! #bbcwebsiteisdown

@AJGriffiths: V nicely done video from Desperados RT @becksr: Wow – this is very cool. http://bit.ly/dJW7cf

@LukeMackay: The Governator. Utterly inspired RT @_mip_ Arnold#Schwarzenegger launches The Governator at #MIPTVhttp://bit.ly/hsluJ8

@AJGriffiths: The @FT refuses to give up subscriber data to Apple. A fair stake in the groundhttp://on.mash.to/h6vfvL

BREAKING NEWS: Lady Gaga has finally knocked Britney Spears to No. 2 in the Twitter charts, according to gossip magazines, tabloids, the Telegraph, CNN, and the International Herald Tribune. The two have been cat-fighting it out  to be the pop star queen of Twitter for the past several weeks. Lady Gaga – with 5,803,000 followers to Britney’s 5,726,000 – marked the occasion with a tweet. "Thank you for beginning my reign as Twitter queen," she said in a video to her followers

Personally, I don’t count myself as a follower of either. I have absolutely no desire what so ever to know what Lady Gaga had for lunch today. So who does? And more importantly; Why? Are these two just popular because of who they are coupled with our infallible hunger for celebrity gossip, or, as entertainers, are they really genuinely influential and engaging online as well as on stage? Enter TweetLevel. What I found is rather interesting actually.

Lady Gaga has an overall TweetLevel influence score of 87; Britney Spears, 82. So, this tells us that Lady Gaga is indeed on top in this girl on girl battle, but let’s dig a little further, shall we?

Both have a popularity score of 99.8, so no news there. Britney is slightly more engaging that Lady Gaga, coming in with an engagement score of 51.1 to Gaga’s 48.2. Perhaps Britney Spears has slightly more time on her hands to respond to followers and participate in conversations?

While the scores are pretty close, both are rather low: Ashton Kutcher has an engagement score of 64.6 (and an overall influence score of 92). The most interesting stat however is the trust score. Though she is influential and participates in conversations, Britney’s trust score is, in comparison, a rather low 75.7. Lady Gaga triumphs in the category with a veritably whopping 92.2.

So, what does this all mean? When I started this little exercise, I was hoping to find that though she has more followers, Lady Gaga is not more influential than Britney Spears. But of course I now see the errors of my thinking.

Lady Gaga has made a name for herself because she is different in style and tone, her performances are as wacky as her personality and she draws attention from crowds and online communities. Lady Gaga’s brand embodies compelling authentic content, lesson No. 1 in social media engagement – or No. 5 of Mashable’s recent 10 tips for aspiring community managers. Furthermore, she uses her Twitter feed to broadcast updates but also videos and photos.

Britney on the other had is an unstable brand. Recently reappearing (again) on the celebrity scene, the once troubled-star seems to be have put her outrageous ways behind her and is rebuilding her celebrity profile with a highly-publicised stint on Glee and a new album. Still popular yes, but were we more interested in Britney when she was ripping out her hair? Still popular yes, but interest in what she has to offer the masses is dwindling. She may have been America’s sweetheart pop star and our favourite celebrity-gone-wild-to-watch, but we are just not the interested in what she is doing, or has to say anymore. Plus, we have Lindsay Lohan now.

Note to Lady Gaga/ Lady Gaga’s social media team: Start engaging with your followers and then maybe we can call you the Queen of Twitter. With 5,831,213 followers (at the time of writing), I am not convinced you have earned the title just yet.

@jacqui_cooper