Welcome! This is the first edition of a regular weekly update on all things DERTy (Digital Entertainment, Rights and Technology).

We hope you find some of the weird and wonderful things from this week’s news and Twittersphere of interest. If you have any comments on any of the points below we would love to hear them.

Until next week…

Digital Entertainment

clip_image002Jennifer Aniston and Smart Water
In an area where you see a lot of things branded as ‘viral’, but are in fact adverts which companies want you to pass on, it was a refreshing change to see a company do it really well.  I clicked on the link from Twitter with low expectations but what appeared was Jennifer Aniston promoting Smart Water in a really clever and innovative way.  The campaign has received literally hundreds of positive article, over 4 million views on YouTube and there is a lot of buzz around the campaign on Twitter.  Admittedly they had a high profile celeb to help them get this coverage, but I still think they have hit the nail on the head.  If you haven’t watched it already I strongly suggest a quick look.

clip_image004Intel reinvent art
We’ve been admiring Intel’s creative projects (such as the Creators Project) for a while.  This week the Remastered exhibition was launched “to explore the relationship between art and technology and celebrate its role in inspiring modern creativity as part of its Visual Life campaign”.  Interesting stuff.  Whether or not this art is reimagined or reinvented – a lot of the exhibits look very interesting.  Nice YouTube preview here.


clip_image006Equal Pay Day
People used to forge masterpieces – and Dougal Wilson’s vid for Benni Benassi’s Satisfaction happens to be a masterpiece of Noughties dance vids. So now here’s Raf Reyntjes lovingly-crafted recreation of the video – with an important difference. This time round, the girls are a bit older. Which makes it very funny – or hard to watch, depending on how you feel about seventy year old ladies wielding power tools whilst wearing hot pants. It’s all for a perfectly good cause, thankfully: Equal Pay Day. In fact, it’s a stonking way of highlighting the important issue of inequitable gender wage differentials. In Belgium.

And here is the original http://www.youtube.com/watch?v=V5bYDhZBFLA – Spot the difference?

clip_image008Spyro the Dragon gets real wings.
We’ve been a fan of Spyro for a long time (in a former life Luke worked on the little purple dragon of joy and can often be found wearing a purple dragon costume at the weekend).  So it was with fiery excitement that we read about Activision’s real-world tie-ins for the new Spyro game.  There’s a great overview on the Telegraph.  The box copy of the game will ship with real-world peripherals that unlock features and interact with the game.  Interesting stuff – and not unlike the chess scene in Star Wars (in our heads’ anyway).  This demonstrates that particularly for youth audiences digital entertainment is not just virtual but is also tangible.  Moshi Monsters are illustrating a similar approach with a range of real-world products that unlock items in the virtual environment.

Rights

clip_image010

Warner Bros bring film to Facebook
Those living Stateside will soon be able to rent films through Facebook thanks to a new deal between the social network and Warner Bros. Users in the US will first be able to rent The Dark Knight for $3/30 Facebook credits – and there lies the interesting bit. At the moment Facebook credits don’t mean much to the majority of users, but with the Warner Bros. deal sure to be the first of many, we might be about to see Facebook’s virtual currency step up a gear. It also brings into play everything people have theorised around ‘social viewing’ as now people will be able to easily integrate all of the usual Facebook functions around movie content. Sounds like an exciting test bed, watch this space.

Technologies

clip_image012Well Funded Birds
The company behind everyone’s favourite mobile game – Angry Birds – today announced a $42m round of funding to expand its franchise and develop new titles. This comes in the same day that it was announced the game was also heading for Facebook. Considering Rovio claim to have already made $50m from game sales, they must have some big plans up their sleeves. So prepare to be watching Angry Birds the movie and getting an Angry Birds soft toy in your stocking come December.

Tweets from the team

· Transmedia alive and kicking it seems RT @powertothepixel: Fourth Wall Studios raises $15m for cross-media productions http://lat.ms/goM1ft

· Fear and Rango in Las Vegas. Uncanny resemblance…http://bzfd.it/gg55S2

· Black Swan trailer – the Habbo cut. Very cool (Habbo a client) http://youtu.be/ggQa-5T5UqQ via @juzu17)

· Interesting RT @mashable:Who’s Really Scanning All Those QR Codes? [INFOGRAPHIC] – http://on.mash.to/i5bio3

· Never commit a crime in Strathclyde http://bit.ly/hl0oeI (via @shortlist)