In fashion circles, ‘The September Issue’ of a magazine is a pretty big deal, capturing the fashion week trends that will inspire the year ahead. We’ve got our own September Issue. But it’s of the DERT (Digital, Entertainment, Rights and Technology) Trend Report, and we like to think it’s just as special as last month’s, next month’s and any month thereafter.

This edition looks at the latest in eco-friendly motoring, retail, festivals and books. Enjoy.

@AJGriffiths

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This morning Edelman’s DERT team announced the results of their fifth annual survey on Value, Engagement and Trust in the Era of Social Entertainment. Gail Becker, President of Edelman’s Western U.S. Region presented the results and hosted the event along with Jon Hargreaves Managing Director of Edelman Technology in Europe and a panel of experts including; Matthew Hawn, Vice president Last.fm, Emma Barnett, Digital Media Editor, The Daily Telegraph and Simon Nelson, the Digital Business and Strategy advisor and former controller of multiplatform commissioning at the BBC.

We will be sharing the full slideshow on here later today and posting up video snippets of the event for now here are the highlights and some of our thoughts, let us know what you think.

The key stats from the survey:

· 4% of U.K. consumers feel positive about the move to a paywalled service

· 45% of people in the U.K. and 57% in the U.S. believe social networking sites are a form of entertainment

· Personal enjoyment and visual/sound quality continue to top the list of purchase drivers with “being one of the first to have new entertainment” dropping significantly (to 14%, down from 40% in the U.K. and to 17%, down from 41% in the U.S.).

· More than half (52%) of all respondents would like to use a computer to access further entertainment content, and 30% would like to be able to access that content on their mobile phone

· 49% of people in the U.K. and 52% in the U.S. believe they are spending more than a year ago with their mobile phones to access their entertainment, while 59% (U.K.) and 53% (U.S.) spent more time with their laptop

As the study revealed last year, the internet remained the second most frequently turned to form of entertainment for the second year in a row. While television remained the most frequent form of entertainment both in the U.K. and the U.S. (49% and 47% respectively), dropping 8 and 11 percent respectively since 2010.

The Internet as connective tissue

Most sources of entertainment are less used, this just means that people are spreading their consumption wider. It seems that to succeed in the era of social entertainment, entertainment companies must invest in multiple channels of distribution to enable consumers to access their content wherever and whenever. Five years ago the entertainment industry viewed the internet as a threat, but now it’s an opportunity for those same companies to monetise internet content through simple revenue models indeed the internet can be the connective tissue bringing content together.

Overwhelmingly, consumers (84% in the U.K.) feel negatively about the move from free to paid entertainment services. The survey also reveals that paywalls created by entertainment sources for previously free services are being met with feelings of frustration and distrust by users. Some cite the lack of improvement in quality of service, while others state they would suspect a profit motive driven by greed.

The study also delivers insights on how content providers can try to overcome feelings of distrust about paywalls by delivering value in other ways. 87% of U.K. respondents consider visual and sound quality important in making their entertainment purchasing decisions and nearly half (47% in the U.K.) consider the number of devices with which they can access the entertainment.

Welcome! This is the first edition of a regular weekly update on all things DERTy (Digital Entertainment, Rights and Technology).

We hope you find some of the weird and wonderful things from this week’s news and Twittersphere of interest. If you have any comments on any of the points below we would love to hear them.

Until next week…

Digital Entertainment

clip_image002Jennifer Aniston and Smart Water
In an area where you see a lot of things branded as ‘viral’, but are in fact adverts which companies want you to pass on, it was a refreshing change to see a company do it really well.  I clicked on the link from Twitter with low expectations but what appeared was Jennifer Aniston promoting Smart Water in a really clever and innovative way.  The campaign has received literally hundreds of positive article, over 4 million views on YouTube and there is a lot of buzz around the campaign on Twitter.  Admittedly they had a high profile celeb to help them get this coverage, but I still think they have hit the nail on the head.  If you haven’t watched it already I strongly suggest a quick look.

clip_image004Intel reinvent art
We’ve been admiring Intel’s creative projects (such as the Creators Project) for a while.  This week the Remastered exhibition was launched “to explore the relationship between art and technology and celebrate its role in inspiring modern creativity as part of its Visual Life campaign”.  Interesting stuff.  Whether or not this art is reimagined or reinvented – a lot of the exhibits look very interesting.  Nice YouTube preview here.


clip_image006Equal Pay Day
People used to forge masterpieces – and Dougal Wilson’s vid for Benni Benassi’s Satisfaction happens to be a masterpiece of Noughties dance vids. So now here’s Raf Reyntjes lovingly-crafted recreation of the video – with an important difference. This time round, the girls are a bit older. Which makes it very funny – or hard to watch, depending on how you feel about seventy year old ladies wielding power tools whilst wearing hot pants. It’s all for a perfectly good cause, thankfully: Equal Pay Day. In fact, it’s a stonking way of highlighting the important issue of inequitable gender wage differentials. In Belgium.

And here is the original http://www.youtube.com/watch?v=V5bYDhZBFLA – Spot the difference?

clip_image008Spyro the Dragon gets real wings.
We’ve been a fan of Spyro for a long time (in a former life Luke worked on the little purple dragon of joy and can often be found wearing a purple dragon costume at the weekend).  So it was with fiery excitement that we read about Activision’s real-world tie-ins for the new Spyro game.  There’s a great overview on the Telegraph.  The box copy of the game will ship with real-world peripherals that unlock features and interact with the game.  Interesting stuff – and not unlike the chess scene in Star Wars (in our heads’ anyway).  This demonstrates that particularly for youth audiences digital entertainment is not just virtual but is also tangible.  Moshi Monsters are illustrating a similar approach with a range of real-world products that unlock items in the virtual environment.

Rights

clip_image010

Warner Bros bring film to Facebook
Those living Stateside will soon be able to rent films through Facebook thanks to a new deal between the social network and Warner Bros. Users in the US will first be able to rent The Dark Knight for $3/30 Facebook credits – and there lies the interesting bit. At the moment Facebook credits don’t mean much to the majority of users, but with the Warner Bros. deal sure to be the first of many, we might be about to see Facebook’s virtual currency step up a gear. It also brings into play everything people have theorised around ‘social viewing’ as now people will be able to easily integrate all of the usual Facebook functions around movie content. Sounds like an exciting test bed, watch this space.

Technologies

clip_image012Well Funded Birds
The company behind everyone’s favourite mobile game – Angry Birds – today announced a $42m round of funding to expand its franchise and develop new titles. This comes in the same day that it was announced the game was also heading for Facebook. Considering Rovio claim to have already made $50m from game sales, they must have some big plans up their sleeves. So prepare to be watching Angry Birds the movie and getting an Angry Birds soft toy in your stocking come December.

Tweets from the team

· Transmedia alive and kicking it seems RT @powertothepixel: Fourth Wall Studios raises $15m for cross-media productions http://lat.ms/goM1ft

· Fear and Rango in Las Vegas. Uncanny resemblance…http://bzfd.it/gg55S2

· Black Swan trailer – the Habbo cut. Very cool (Habbo a client) http://youtu.be/ggQa-5T5UqQ via @juzu17)

· Interesting RT @mashable:Who’s Really Scanning All Those QR Codes? [INFOGRAPHIC] – http://on.mash.to/i5bio3

· Never commit a crime in Strathclyde http://bit.ly/hl0oeI (via @shortlist)