In fashion circles, ‘The September Issue’ of a magazine is a pretty big deal, capturing the fashion week trends that will inspire the year ahead. We’ve got our own September Issue. But it’s of the DERT (Digital, Entertainment, Rights and Technology) Trend Report, and we like to think it’s just as special as last month’s, next month’s and any month thereafter.

This edition looks at the latest in eco-friendly motoring, retail, festivals and books. Enjoy.


Lets talk DERTy

Another week, another round of DERTy Talk, a day later but who’s counting.

So what has been happening in the Digital Entertainment, Rights and Technology space this week? Well…

Digital Entertainment

clip_image002Dirty Derty

If any of you have stumbled across this week’s edition of DERTy talk and are somewhat disappointed by the lack of actual dirt, then this one might be for you. And if you are just interested in regular digital entertainment this might be one of interest too. This week has seen the release of the world’s first 3D porn film. The film apparently cost £2m to make and has caused Chinese fans to flock to Hong Kong in the hope of seeing the uncut version. The first of many eye popping films? Who knows, as long as it doesn’t become 4D…

Cats own the interwebclip_image003?

Worried about how many people currently follow you on Twitter? Perhaps a lowly cat could help, or perhaps just add some amusement to your day. According to a recent list compiled by Shortlist, the animal with the most amount of followers is @sockington (not an Edelman client), with 1,482,735 followers. Sockington is owned by tech-historian Jason Scott. The domestic cat turned twitter legend was originally found as a stray but has since received fame on Twitter and has even had a spread in People Magazine. Others on the list include the Bronx Zoo Cobra which we featured last week and an array of animals ranging from ducks to parrots.


Pirates on the high seas of Web Connected TV

YouTube’s senior director of content partnerships for EMEA has said that an increase in web connected TV’s will not result in “random ads running across the screen” and a lack of quality control. Piracy has been identified as the biggest threat as more people will be tempted to watch pirated material. and global iPlayer MD Luke Bradley-Jones has said that video is the single most exciting area in terms of traction with 50-100% growth in use of video across BBC worldwide per month.


Do you know your data rights?

We wrote ages ago about the new dicdataship and how Data Brokers and the profit being made from digital data. This is a lovely infomercial video explaining how data brokers gather personal information and how they are using your information – whether you know it or not. Brought to you by the organisation – its thought provoking stuff.




A working group headed by Ed Vaizey has suggested creating a body that will resemble website watchdog the Internet Watch Foundation (IWF), however this has been slammed by digital rights campaigners, the Open Rights Group. In part the group has been proposed to find an alternative to website blocking, compromised ISPs and rights holders. Currently there are problems with clauses within the Digital Economy Act around how web site blocking would occur and who would be held responsible if illegal content were downloaded on free public Wi-Fi. The full article is published here and it is set to be an issue that will run and run. After all currently if your website gets blocked there is no one to complain to.


Minority Shopping Report

A very impressive customer service/ technology initiative from the clever people at 3 (though almost certainly an April Fool). Basically Minority Report meets online shopping WITH customer service. In terms of how businesses offer content, software and technology as a service – this is an interesting hypothesis of how customer support *might* look in the future, practical joke or not.

Watch it here –

Tweets from the team

@LukeMackay: I might go to Legoland California JUST to see these #starwars

@GLeney: All I want to do is check the weather! #bbcwebsiteisdown

@AJGriffiths: V nicely done video from Desperados RT @becksr: Wow – this is very cool.

@LukeMackay: The Governator. Utterly inspired RT @_mip_ Arnold#Schwarzenegger launches The Governator at #MIPTV

@AJGriffiths: The @FT refuses to give up subscriber data to Apple. A fair stake in the ground

Lets talk DERTy

Another week, another round of DERTy Talk. This week’s chat is a little on the slim side, all good things in moderation and all that…

Digital Entertainment

Touching the Rainbow

As a brand, Skittles has never been afraid to (let its agency) flex some creative muscles and dabble in social meeja. In 2009 it replaced its website with a Twitter search stream which split opinion but got people talking and now they’re at it again with its ‘Touch the Rainbow’ series of videos. A simple, mock-interactive set up lets you ‘touch the rainbow’ by placing your finger on the skittle and being part of the video. Because the internet loves cats, the video to the left is doing the best but there are some funnier ones in the series. Skittles approach to build quirky associations around its brand rather than focusing on product attributes seems to be working – they’ve currently got over 15 million Facebook fans.

Hackney Hear

clip_image004In the build up to London 2012, a fun project called Hackney Hear has been launched to deliver a location based audio tour of Hackney. It works as a mobile app and based on your GPS location, delivers audio content on the part of Hackney you happen to be frequenting. The content spans 400 audio recording, including everything from poetry to a potted history and launches in full in January 2012. A great idea and food for thought – I see a branded GPS audio adventure coming on…

Watch out Charlie Sheen…

clip_image006The latest Twitter celebrity isn’t some crazy actor or even a cat in the political centre of England, this one is totally legless, not drunk, but a snake. I’d like to introduce to you the @BronxZoosCobra. The voice of the snake has gained an amazing amount of followers (almost 200,000 in a few days) as it narrates its journey around New York after escaping from the Bronx Zoo. The feed keeps followers excited as the snake travels around New York City from the statue of liberty to other famous landmarks. Although, a not so subtle PR stunt for the Bronx Zoo, the commentary is funny and as the numbers show, they have hit the nail on the head and are reaping the rewards.


Google + 1 = ?

This week Google made another play for the social web with the US launch of +1. As explained by Google, +1 is shorthand for ‘this is pretty cool’ and gives people the ability to recommend a website or advert within search results to their friends. To do this, you need to have a Google profile and through that you can see who has ‘+1’d’ what. It’s in its early stages at the moment, but Google will likely be rolling this out to other markets and beyond the Google search page onto other websites soon. Let the world domination continue…

Lets talk DERTy

Another week, another round of DERTy Talk. If you have clicked through from Google expecting a lewd and suggestive game of Chatroulette you may be disappointed. Apologies for that. We wouldn’t want you to think you’d wasted your time (it’s all traffic to us) so here is a song especially for you.

So what has been happening in the Digital Entertainment, Rights and Technology space this week? Well…

Digital Entertainment


The Dicdataship takes hold

OK. So not technically entertainment, but a couple of useful, and beautifully stylised, data pieces. First, from the Guardian, an interactive “Europe in Numbers” to co-incide with #CMS. Secondly, from Google the first of their Think series. This one is dedicated to data – so enjoy the feast. We talk a lot about every company is a media company. Google here proves, once again, that some media companies are better than others.

clip_image004Disney like you’ve never seen it before

A couple of wonderful Disney videos this week. A day in the life of Disneyland Paris, filmed with a Tilt-shift camera, is possibly one of my favourite things ever. As I said at the time “like a Slinkachu playground of awesomeness. The second film, is almost certainly Disney as you’ve never seen it before. A satirical take on the life of a modern day Princess.


An Epic music video:

Russ Chimes a DJ/Artist created a 3 part track called “Midnight Club” accompanied by a trilogy of music videos each telling a different part of the story. They are shot beautifully and each stands alone as a great piece of video. They are unlike most other music videos and at the same time unlike most other story telling videos online. Take a break and watch this amazing story and marvel at the production.

clip_image008From an epic music video to a not so epic one:
Rebecca Black has been vilified in the press for being cheesy and having a terrible music video. Fair enough, but it was made on a £1,200 budget and she has made upwards of £15,000 so far and sold 37,000 digital copies of the song and had over 45 million YT views. In comparison the epic 3 part video above which is infinitely better, has had a paltry 2 hundred thousand views.

clip_image010And a final piece of beautifulness…

It’s all gone a bit ‘entertainment’ this week, but we had to share this video made on behalf of airline network, Star Alliance. The lovely paper animations were commissioned to highlight the work they’re doing to preserve the destinations they’re flying to (by giving free tickets to scientists and field workers). The video shows 5 very impressive commissions. Lovely stuff.


IS Pleasing to see

Interesting report from Rob Andrews, following a panel at Changing Media Summit regarding ISPs bundling existing and white-labelled music services.



This week the Nintendo 3DS beat all previous records to become Amazon UK’s most pre-ordered console to date. The number of pre-ordered consoles is double that of the Wii in 2006. Going on sale tomorrow (25th) the glasses-less 3D games console has had mixed reviews, with questions over whether 3D really adds anything to the experience but this clearly hasn’t put people off. The question is, once the novelty of 3D gaming has worn off, will the momentum continue.

Tweets from the team


@AJGriffiths: Interesting on fashion brands & ‘gamification’, awful word but a hot topic – via @rachel_arthur

@AJGriffiths: Adidas joins the 3D Projection band wagon, nice but no Ralph Lauren

@LukeMackay: Stylised movie posters LOVE Wall-E Jaws Back 2t Future

@LukeMackay: Coca-cola and Maroon 5 and an interactive wall. I don’t really get this but I’m intrigued at least

@GLeney: Amaze RT @wonky_donky: retro heaven…. RT @Matt_Muir remember Game & Watch? play every single one, ever, online:

@GLeney: Immense #tron RT @Sally52N2W: Daft Punk/Tron music R3C0NF1GUR3D

Wow.  How time flies.  It’s very nearly time for us to launch this year’s Trust in Entertainment research (the 5th year we’ve done it, no less).

We’re hosting a breakfast on the 20th May to discuss what this year’s findings mean in the era of Social Entertainment.

Info below, but drop us a line if you’d like to come along.


The downturn has caused consumers to question every purchasing decision. When every penny counts, consumers will count every penny. Our very own Richard Edelman has talked of a cultural shift from instant gratification, to instant justification. But I can’t help but think that the ‘make do and mend’ renaissance though a momentary blip in consumer spending may have wider implications. Today it was announced that Aldi and Lidl’s growth is slowing, suggesting that middle England has returned to the comfortable lanes of Waitrose, rather than continue with carefully planned assaults on the budget aisles.

With Anderson’s launch of Free and during some conversations at our recent DET Breakfast I began to think about media brands forced to question notions of content ownership. Then a recent Wired feature (apologies I can’t find the link) made me think that technology has facilitated a wider cultural shift that I’ve decided to call DisOwnership. (More illustrious academics may have been talking about this for years – if so I’d love for someone to point me in the direction of a good book. For now I’m claiming it as my own).

We used to be a society of hoarders. From record collections to photo albums, we stored mementos in the real world. Digital Cameras, Spotify, Flickr, Facebook and iPods have changed this. Now we don’t have tangible products to own – but files, folders and passwords.

Back in the day you wouldn’t buy something if you couldn’t afford it. My grandparent’s generation balks at the idea of buying anything on credit. We seem to have swung the other way. No need to put an album on your credit card, if you can listen for free on Spotify? Why buy a car when you can rent one cheaply with StreetCar. Why even have cheque books when you can transfer cash online?

Of course there are security and protection issues when the products, documents and entertainment you own are stored virtually by a third party. But what I’m interested in is whether or not there is a wider cultural movement at work?

If you don’t own something, do you respect it? Perhaps, but certainly the relationship is different. For example – if you borrowed a book from a friend and accidently spilt tea over it you would probably buy them a new copy. But we share and lose USB sticks and pass on digital files over email, without ever thinking twice. So does that mean we don’t see ownership as important anymore? We might value the content, but do we respect it?

And what does this mean for brands, technology and media companies? Firstly – hardware companies will still shift units – I’m not thinking that DisOwnership is the beginning of the end. Just because we share content differently, doesn’t mean we all will move into a commune and wear hemp clothes. We are still materialistic, just perhaps virtually so. Secondly – as we know monetisation of digital content is a burning issue (and one I’m going to avoid here). Thirdly – the power of the crowd has forced brands to realise that they can’t own something as intangible as a brand anymore. As PRs we have to work with our clients to give the audience a degree of license over campaigns. Consumers may have disowned traditional goods, but the internet has also meant that every consumer is an intellectual share holder in the brands they engage with.

Luke (@LukeMackay)

Paul Jackson, Principal Analyst, Forrester Research, reviews consumer trends and habits in ‘nesting’ and ‘homedulgence.’

What are the new sources of entertainment? What are the new frontiers for entertainment brands? How does the UK differ from the US trends? How will the Digital Britain report impact on Trust Entertainment? Is there a link between trust and piracy?

Euan Semple, Independent Social Computing Advisor, examines what “Entertainment” now means to consumers.

Has the concept of entertainment expanded to include active interaction? Is there a correlation between trust in entertainment brands and illegal downloading activity? Will trust in entertainment be effected by Lord Carter’s Digital Britain report?

Myles MacBean, VP Online, The Walt Disney Company, explains the importance of a strong brand in maintaining consumer trust as an entertainment company.

Businesses need to get away from the idea of repurposing ‘old’ material for new formats – it’s a totally new frontier and need to be treated as such.

Jonathan Hargreaves, Edelman’s Managing Director of Technology, discusses the impact of trust on entertainment brands.

What do brands need to do to meet consumer demand? What are the challenges for brands attempting to maintain consumer trust in a shifting digital landscape? What is the relationship between technology and the entertainment ‘product’?