The hotly anticipated 2011 Christmas shopping season saw a rush of retailers for clambering to offer better door-buster and free shipping deals than the next. So, as a nation of consumers, did we live up to our end of the bargain? John Lewis Group and Next are among the retailers to have already published their data. With numbers still expected from others – for high street and online – it may be another week until we have a full picture of economic data that will make a concise story. In the meantime, eConsultancy ran a nice round-up of Christmas 2011 ecommerce stats published thus far. Of interest:
· Online sales in December were up 30% year-on-year, and the last week before Christmas saw almost double the sales compared with last year, according to stats from MetaPack
· 640,000 tablets were given as gifts to adults, with the iPad dominating the market with 72% of sales
· 4.2m iOS devices were activated on Christmas Eve and Christmas Day
· Christmas Day was the busiest day of the year for mobile clicks, with volumes 36% higher than the early month peak on 11 December 2011 and 50% higher than the average for December
Now here is an interesting stat:
· Boxing Day 2011 was the biggest ever day for online retail in the UK, according to Experian Hitwise, and represents a 19.5% increase from last year.
This is a measure of visits, not sales, however. Consider another stat to come out last week – More smartphone and tablet owners are researching products that purchasing them – 80.8% compared to 41.4% – it will be interesting to see how the e-commerce sales numbers stack up for Boxing Day and whether all this traffic converted into sales, or disappointed shoppers perusing the clearance sales with a Turkey hangover. My money is on the stuffing.