Independent consumer rights group Which? has launched its first online consumer rights community, that includes forums and topic areas for members to debate. One of these is whether toddlers should have social networking profiles, which opens up an interesting debate, considering a recent report shows that more than three quarters of children under the age of two have some kind of online presence.

AVG, which conducted the survey, [not a client] questioned over 2,000 mothers worldwide, and found some amusing / startling statistics…

81% of all children under the age of two have some kind of online presence, ranging from photos uploaded by parents, to a fully-fledged profile on a social networking site.

This is not hard to believe seeing as families and friends are so dispersed around the world nowadays. Putting photos on Facebook, FlickR and so on is arguably one of the quickest and most convenient ways for everyone to watch your baby grow up.

Thankfully,only 5% admitted that they had created Facebook profiles for their newborns. But nearly a quarter of parents upload prenatal sonograms to the web, something that seems rather personal to be shared so publicly.

So, are we living in a world that has gone a little mad, obsessed with posting every memory online? Is it even fair to create an ‘online footprint’ that your little one isn’t even aware of – or is it a harmless and effective way of sharing your fondest memories?

@natfut

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