Seems like any company with a strong brand and customer base can be a hardware vendor. Hot on the heels of Amazon apparently launching its own tablet, clothing retailer Next is quietly offering a cut-price iPad wannabe.
Amazon has form with the brilliant Kindle eBook but Next has come a little out of left field. It’s all thanks to Android of course, the iPad-baiting open source OS that’s garnering millions of fans and users around the world.
Android’s modus operandi is the opposite to Apple. Android thrives on anyone and everyone playing with it whereas Apple thrives on being a closed shop, locking users into its hardware, software, content and payment platforms.
Personally I think it’s a stroke of genius. The price point (£180) is massively undercutting the iPad as well as the sprinkling of Android tablets already announced by the bigger technology companies. Next customers get access to a global community of content as well as a (hopefully) decent device for enjoying media. Next gets the kudos of playing in the tablet market and, if it’s smart, a channel through which to pump content and hopefully generate sales. On this point, Next launched its own iPhone app back in February, and you can bet that feedback from that experience led to the development of its own tablet.
It makes you think who else could enter the tablet market. Banks, motoring organisations, football clubs, in fact any brand, company or organisation that has a decent brand, customer loyalty and a sales channel to get the product to market.
So, outside of the big tech hardware vendors, any guesses as to who will be next?