There’s a fascinating piece on TechCrunch, live notes from a Google event where CEO Eric Schmidt gave CIOs a look at some new cloud technologies and then took questions from the floor.   

For me, the Q&A threw up two areas of real interest. Number one is the open admission that Google is becoming a competitor to many of its partner companies. How do you manage that sort of relationship? Schmidt talks about the upcoming Chrome operating system and how it will realise the vision of cloud-based computing, removing the need for expensive hardware and bringing down the cost of device ownership. How do you square that vision with the device manufacturers that Google is working with? They’re locked in a constant battle of technical one-upmanship on specs yet Google is talking about a future where less is more. Surely there’s trouble ahead?

Secondly, this piece clearly shows that Google is on a collision course with Apple. We know the relationship has already soured with Schmidt quitting his place on the Apple board, but with him describing Google as an “information company” and talking upfront about the importance of applications, Google seems to have moved on from the world of search and is now on a mission to bring portable, connected, affordable and engaging computing to everyone and anyone that wants it – and that is surely where Apple wants to be as well. There’s a good piece on the ensuing ‘war’ between the two giants on Electricpig.

All told, I find it hard not to like Schmidt and the vision he paints for Google. There’s a simplicity about the company that stretches from the single search box at Google.com right the way through the products and services and into Schmidt’s vision for a more simplified way of connecting and communicating. The question is, do Google’s current crop of partners feel the same?

@paulwooding1973

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