Regular visitors to The Pheasant will be familiar with Edelman’s Twitter influence measurement tool TweetLevel. While it’s by no means a perfect measure of a person’s influence on Twitter, it’s arguably the best tool on the market and something that, as an agency, we’re rightly proud of.
Over the month since its launch (and the beta launch of its companion service BlogLevel), we’ve looked at a number of influencer rankings including MPs, analysts and Edelman staff and today we’re launching our most ambitious project to date, we want to find out who the top technology influencers are on Twitter.
We can all probably guess what the top ten will look like, but what about the top 20, 200 or 2000? And will some of the assumptions around who holds influence be challenged by the findings? Will marketing officers rank higher than technology journalists? Will analysts rank as highly as their profession would suggest? While the Tweetlevel data won’t hold all the answers, it will provide solid, reliable statistics on which to make credible – and perhaps controversial – assertions and assumptions.
To build the database of Technology Tweeters, we’ve developed a criteria checklist that looks at profile description, the most popular words used in Tweets over a given time frame as well as looking at followers and who people are following. We’re keeping the entry bar low however, as who’s to say that a geeky father of four from Wigan isn’t more influential on a technology buying decision than a reviewer for a big consumer tech magazine?
That’s the beauty and unpredictability of the new digital world, old models and assumptions can no longer go unchallenged and tools like TweetLevel are helping us all find out who the new influencers are.
So if you think you should be included in our round up, or you’d like to nominate a colleague, client or a friend send a Tweet with the person’s Twitter ID followed by the hashtag #2010techinfluencer. Or send their Twitter profile in the subject line of an email to email@example.com and keep an eye out for the results early in 2010. For an explanation of the complex algorithms used to create TweelLevel rankings, please go here.