AKQA showed this at a meeting on Tuesday, talking about collaboration and the power of crowd-sourced creativity – all the usual stuff we always bang on about.

But this is incredible. It’s a music video from a fairly sketchy band called Sour. They got their fans to work together to make a video for their new song. It looks like it must’ve been the most monumental ball-ache of an edit, but the end result is truly brilliant.

@WillOConnor

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