Not the prettiest nor most effectively designed infographic, but data rich nonetheless; Dream Systems Media launched an infographic last week illustrate numbers from the largest social media networks, based on AdAge data. Some of the more interesting highlights are below, see the infographic for full details and sources:

  • 95% of Facebook Wall posts are not answered by brands.
  • Twitter updates that include verbs have a 2% higher shareability than the average tweet.
  • 30% of B2B marketers are spending millions of dollars annually on social-marketing programs, though nearly 30% are not tracking the impact of social-media programs on lead generation and sales.
  • More smartphone and tablet owners are researching products that purchasing them – 80.8% compared to 41.4%.
  • The Mobile Marketing Association of Asia stated that our of the 6 billion people on the planet, 4.8 have a mobile phone while only 4.2 billion own a toothbrush.
  • 56% of college students said that if they encountered a company that banned access to social media, they would either not accept a job offer or they would find a way to circumvent corporate policy.
  • You can expect, on average, an extra 24 minutes of attention if you post on Facebook than if you post on Twitter.

http://econsultancy.com/uk/blog/8584-mapping-the-social-media-lands…

Via eConsultancy

@jacqui_fleming

no answer

Another week, another round of DERTy Talk. Sorry it’s late.  It’s been that kind of week.

So what has been happening in the Digital Entertainment, Rights and Technology space this week? Well…

Digital Entertainment

clip_image002Pixar sneak peaks

We’d actually made a note to include this last week, but for some unfathomable reason we forgot about it. We might be Derty, but we are fallible. Anyway, as it’s Pixar we thought it warranted a second attempt. Last week Pixar released a sneak peak of the new Cars 2 (incidentally Cars 1 is my least favourite of the Pixar canon, but I think that’s because as a Brit the whole talking Nascar thing doesn’t float my boat, or drive my car to extend the metaphor. Toys, bugs, superheroes, balloons and robots are more my thing. Make of that what you will). I digress. So the ‘sneak’ peak was actually a faux car salesman video, that was reported on Mashable. Eagle eyes spotted a hidden frame and by pausing the video at the correct time you discovered a hidden link, which then took you through to the Gamsesmaster-esque video of Lasseter (no, not that Lasseters. The Pixar founder). He introduced the exclusive scene, which incidentally looks ace. Better than that, when I first watched it, it only had 500 odd views. Within a couple of hours it had jumped to the thousands. A week later it’s at 57,000. And that’s just the hidden video. The official trailer,released this week, already has 400k+ views. We applaud Pixar for going the extra mile in terms of treating fans (the code for the secret link was a geeky reference). Their video teaser strategy has something for everyone, which is the way forward when home entertainment audiences are fragmented, we reckon.

clip_image004

Not something you would automatically expect from Becks, but they are launching a digitally led pub crawl campaign, with a twist, in order to celebrate its Arts Label campaign. The idea is that people will check in at pubs along the way and get a chance to win an exclusive limited edition print of the art work in the campaign, or free beer (which one would you choose?). Each of the eight pubs involved will represent one of the current Becks Art Labels. To go along side this Becks is calling for students from UK art colleges to submit designs for a new Beck’s Art Label via its Beck’s Vier Facebook page. So any one who is a student, get drawing. The six best designs will be displayed on a murial in East London.

clip_image006A quick one for any shoe lovers reading this, Dune has joined the Facebook retail bandwagon, so yet another excuse to buy shoes…. J HMV have joined them, we wonder who will be next.

Rights

clip_image008A frustrating week for the BBC 4 producers of Room at the Top; due to complicated rights issues over the film of the book – the production was pulled from schedules at the last minute. Hopefully the lawyers can come to an agreement as it looked like the dramatisation was going to be jolly good. Read more over at the Guardian.


Technologies

clip_image010Do you ever think ‘what will TV advertisers try next?’ Well Sky has come up with another method, launching video ads on mobile. Sky will use FreeWheel’s Monetisation Rights Management to bring the service to advertisers. The news comes as Sky has already upped its mobile offering with an exclusive iPad app for its Sky News channel. Do you think you would take more notice of a video ad on your mobile?

Tweets from the team

@LukeMackay - Impressive partner sites but it is wee bit too long and clunky. Magnum Pleasurehunt http://bit.ly/eUIm6h via @getdancey

@LukeMackay - Pixar does sex, science and previously war (well sort of). Looks awesome http://bit.ly/B92dv

@LukeMackay - How did I not realise last week that the new Death Cab video premiered on MTV. LIVE. Super cool. http://bit.ly/eJuJ47

@AJGriffiths – Devastated to hear the news that Joe McElderry has been dropped by Cowell. He had such promise… http://bit.ly/gmtr8w

@AJGriffiths – Love this from Converse – http://bit.ly/i8jthV – Paloma Faith, Graham Coxon & Bill Ryder-Jones collaborate to create ‘Desire’

@AJGriffiths – This is amazing RT @charlottemc: Oh Kinect and 3D printing… I like: http://bit.ly/fYE4Gw

@Gleney – Does this mean Kodak’s video cameras won the battle?http://on.mash.to/fkbHtl

Nokia has begun its campaign to re-imagine itself at Mobile World Congress and is looking to become the most operator-friendly smartphone vendor

The news of Nokia’s partnership with Microsoft seems to be sinking in at Mobile World Congress. Nokia’s CEO Stephen Elop continues to appear throughout the event to again tell people why this move makes sense. He’s confident in his messaging and delivering it clearly but his enthusiastic explanations don’t do the scope of the announcement justice.

Elop declared at Monday’s keynote presentation: "A battle of devices is shifting to a war of ecosystems.”

This signals a move in the market that has been coming into focus in 2010 with the emergence of Android as a true force in the smartphone market. Throughout Mobile World Congress, Elop has been banging the “three-horse race” messaging hard and Windows Phone 7 with Nokia’s reach will create a third combatant in the smartphone market. This will be a definite but distant third player and one that will have to make a pretty drastic statement when they finally bring a device to market.

Jo Harlow, senior vice president marketing at Nokia Mobile Phones, has hinted that this will be within 2011 but her statement was definitely not a guarantee.

Operator Friendly

What has been interesting since the initial announcement Friday night, where Elop said he’d been on the phone with European operators reassuring them, is the operator-friendly message that Elop has been emphasizing. Elop seems to be carving the smartphone market up and putting Nokia on the side of the operator and its business model.

Operators are in a unique position and need all of the help they can get to retain revenue and take some control back in the market they brought to life. If you are an operator you see Apple taking market share in areas you’d like to excel in while Google has seen Android explode in 2010 and at the same time a revenue hog on the web. In the smartphone market these two players are in a luxurious position as operators grasp at different ways to answer the “dumb pipe” question.

Nokia and Microsoft have the opportunity to be the shoulder to cry for operators that have seen opportunities squander elsewhere. iPhone is established and Android is a force in the market as we have seen throughout Mobile World Congress with this additional platform creating, what Nokia says, will be more competition and choice for operators.

Elop explicitly addressed the operator community during the Microsoft keynote on Monday and let them know that Nokia’s new partnership will create the most operator-friendly smartphone platform in the market. He added that Nokia and Microsoft would help operators to retain and drive revenue, which aren’t likely goals for Apple.

Elop said: “We understand what it means to be friendly to operators."

This kind of messaging plays into Nokia’s history of strong partnerships with its operator partners and broadly makes sense but looking at another aspectof Nokia’s business you wonder if Nokia needs to focus on the smartphone market. The company has shown its strength around the world with feature phones and is still a force in the market even though it may not appear to be an innovator any longer.

Peters Suh, CEO of Wholesale Applications Community (WAC) noted in an application-focused keynote panel that Nokia has between 30%-40% global market share in handsets, which he then followed up by saying, “but I’m not sure that the smartphone market is a global phenomenon”. This is a fair statement as emerging markets with limited mobile coverage may struggle to take advantage of advanced features.

Feature Phones Not Its Future?

Suh was highlighting that perhaps this doesn’t play to Nokia’s overall position or strengths in the mobile market. It may not want to play the role of emerging market or feature phone vendor but that may be what it is good at. Nokia has been looking for an identity for some time and this move has not brought anymore clarity into play.

What is clear is Elop may be playing to operators now but eventually Nokia will need to attract consumers and prove to them that its Windows Phone 7 devices are not just operator friendly but customer friendly as well.

Matthew_Whalley

Edel_Telecom

 

Kevin Bossi, SVP at Edelman UK and 10 year veteran of Mobile World Congress shares his thoughts on past congresses and looks forward to Mobile World Congress 2011.

Edelman’s Kevin Bossi Discussing Mobile World Congress 2011

@Matthew_Whalley

@Edel_Telecom

It looks like the smartphone sector is going through a bumpy patch. Google has closed down its Nexus One on-line store, while there’s disquiet amongst developers over the application store model of distributing and monetising content.

Feels to me like growing pains for a sector of the mobile market that has witnessed massive growth in a relatively short space of time.

Google’s travails in flogging actual handsets simply proves that sometimes you can have a bad idea – namely believing consumers will ditch a rational desire to physically see and touch something before purchase.

The developers bellyaching is a sign of a maturing market in which manufacturers are starting to realise that the distribution models that allowed them to build a business in the first place are not as flexible nor favourable as they once appeared.

However, while we can put these spats down to the mobile phone market’s equivalent of puberty, everyone should guard against a turn back towards closed platforms. Virtually every major handset manufacturer has either developed – or bought – some form of mobile OS and while all the talk is of open standards and interoperability, the temptation to “do an Apple” and try and build a closed platform that locks customers in must be tempting.

That would be massively against the spirit of the age and potentially damaging to the industry.

Consumers are putting a premium on choice while developers thrive on the develop-once/publish-many model. In a market where software is becoming the main selling point, manufacturers and mobile operators are fighting to remain relevant and this makes for a delicate balancing act between, on the one side, innovating on design, functionality, tariffs and service while on the other, ensuring both developers and customers have access to a broad ecosystem of applications and content.

It’s a tough task and there are bound to be more bumps along the way. For the smartphone sector to continue to innovate and thrive however, everyone needs to be kept ‘appy.

@paulwooding1973

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