Another week, another round of DERTy Talk. Sorry it’s late. It’s been that kind of week.
So what has been happening in the Digital Entertainment, Rights and Technology space this week? Well…
Pixar sneak peaks
We’d actually made a note to include this last week, but for some unfathomable reason we forgot about it. We might be Derty, but we are fallible. Anyway, as it’s Pixar we thought it warranted a second attempt. Last week Pixar released a sneak peak of the new Cars 2 (incidentally Cars 1 is my least favourite of the Pixar canon, but I think that’s because as a Brit the whole talking Nascar thing doesn’t float my boat, or drive my car to extend the metaphor. Toys, bugs, superheroes, balloons and robots are more my thing. Make of that what you will). I digress. So the ‘sneak’ peak was actually a faux car salesman video, that was reported on Mashable. Eagle eyes spotted a hidden frame and by pausing the video at the correct time you discovered a hidden link, which then took you through to the Gamsesmaster-esque video of Lasseter (no, not that Lasseters. The Pixar founder). He introduced the exclusive scene, which incidentally looks ace. Better than that, when I first watched it, it only had 500 odd views. Within a couple of hours it had jumped to the thousands. A week later it’s at 57,000. And that’s just the hidden video. The official trailer,released this week, already has 400k+ views. We applaud Pixar for going the extra mile in terms of treating fans (the code for the secret link was a geeky reference). Their video teaser strategy has something for everyone, which is the way forward when home entertainment audiences are fragmented, we reckon.
Not something you would automatically expect from Becks, but they are launching a digitally led pub crawl campaign, with a twist, in order to celebrate its Arts Label campaign. The idea is that people will check in at pubs along the way and get a chance to win an exclusive limited edition print of the art work in the campaign, or free beer (which one would you choose?). Each of the eight pubs involved will represent one of the current Becks Art Labels. To go along side this Becks is calling for students from UK art colleges to submit designs for a new Beck’s Art Label via its Beck’s Vier Facebook page. So any one who is a student, get drawing. The six best designs will be displayed on a murial in East London.
A quick one for any shoe lovers reading this, Dune has joined the Facebook retail bandwagon, so yet another excuse to buy shoes…. J HMV have joined them, we wonder who will be next.
A frustrating week for the BBC 4 producers of Room at the Top; due to complicated rights issues over the film of the book – the production was pulled from schedules at the last minute. Hopefully the lawyers can come to an agreement as it looked like the dramatisation was going to be jolly good. Read more over at the Guardian.
Do you ever think ‘what will TV advertisers try next?’ Well Sky has come up with another method, launching video ads on mobile. Sky will use FreeWheel’s Monetisation Rights Management to bring the service to advertisers. The news comes as Sky has already upped its mobile offering with an exclusive iPad app for its Sky News channel. Do you think you would take more notice of a video ad on your mobile?
Tweets from the team
@LukeMackay - Impressive partner sites but it is wee bit too long and clunky. Magnum Pleasurehunt http://bit.ly/eUIm6h via @getdancey
@LukeMackay - Pixar does sex, science and previously war (well sort of). Looks awesome http://bit.ly/B92dv
@LukeMackay - How did I not realise last week that the new Death Cab video premiered on MTV. LIVE. Super cool. http://bit.ly/eJuJ47
@AJGriffiths – Devastated to hear the news that Joe McElderry has been dropped by Cowell. He had such promise… http://bit.ly/gmtr8w
@AJGriffiths – Love this from Converse – http://bit.ly/i8jthV – Paloma Faith, Graham Coxon & Bill Ryder-Jones collaborate to create ‘Desire’
@AJGriffiths – This is amazing RT @charlottemc: Oh Kinect and 3D printing… I like: http://bit.ly/fYE4Gw
@Gleney – Does this mean Kodak’s video cameras won the battle?http://on.mash.to/fkbHtl