As part of our work with Orange, at a Group level, we’ve recently been involved in the launch of Mobile Exposure 2010 research and the launch of a new tool for advertisers – the Orange Mobile Targeting Monitor.

We wanted to share the research findings on the Pheasant for a couple of reasons:

  • The data is interesting from a tech point of view.  It reveals what content mobile media users in the UK, France, Poland and Spain are engaging with and when.   Of particular note is how applications are sitting alongside the mobile browser.  The research is a bit of a bench mark, so as Smartphone penetration grows it will be interesting to see how this usage evolves.
  • The advertising tool highlights the insight that is used to build advertising campaigns.  As I said in a post last week, PRs need to continue to use data to inform our thinking

Included here is a deck with the key research highlights.  If this subject is particularly of interest to you – then whiz over to the Orange micro-site to read and view more.

@LukeMackay

*just in case the above isn’t clear….  Disclaimer: Orange is a client, and I work on the account.  Our team was involved in the creation of some of the Exposure 2010 materials*