In a scene reminiscent of the 90s cult classic ‘Lawnmower Man’, it is understood that Jonny Bentwood – pioneer of the celebrated Tweetlevel online popularity contest – has been consumed by his own Twitter algorithm; in the process becoming the first human being to become physically socially networked.twitter all

Concerns were first raised when semi-digital manifestations of Bentwood appeared on computer screens thoughout the company, during prolonged physical absence from his desk alongside the Edelman Technology team – concerns that were confirmed when he disappeared altogether and became wholly digital.

The first unexplained phenomenon was the appearance of a series of seemingly motivational – yet slightly unsettling – Twitter related posters (right).  These were followed by ghostly bangings from the server room, alongside muffled, digital screams about ‘influence’, ‘popularity’, ‘engagement’ and ‘trust’. White-noise and repeated yells of the word ‘retweet’ have also been heard in what is being dubbed a ‘polterzeitgeist haunting’ by experts.

It is now feared that Jonny has used his integration into the Twitter portal to access other online territories, with the Edelman server under attack, and traditional media lists being erased from client files to be replaced by an audio file of someone reading out complex and often nonsensical algorithms and laughing maniacally.

"At this stage we’re at a loss as to what to do," commented a spokesperson, "this is entirely without precedent and we’re unsure whether to eradicate the threat; monitor and analyse it; or whether this is in fact an innovative route to influencers not seen before, which we can exploit and use to bypass newly evolving platforms being used by early adopters. Harnessing Jonny’s new digital access and power has the potential to put us so far ahead of the curve we may well rebound back onto ourselves and BECOME the curve."

It is understood several Helpdesk tickets have been raised, and allocated to a member of the IT team to handle; although an unnamed IT member said that they were unsure as to how to tackle this threat other than "turning something off and on again and hoping for the best"