bearFishing where the fish are is something that bears have known for years but many folk who use Twitter seem to have forgotten. We cannot simply think our message will be heard by tweeting ourselves which is why we try and target influential people via tools like TweetLevel and BlogLevel.

However, this isn’t the only way of doing it. What I have been doing successfully over the past year is taking part in twitter chats. These are regular conversations that take place about a specific subject on twitter normally for an hour and owned by a specific hashtag.

For example,

· if you are targeting the SME market then look no further than #smallbizchat

· If you are focussing on innovation then #Innochat on Thursdays is the one for you

· Are you a small business that uses LinkedIn (client) – why not use the chat that shares best ways for businesses to use this service on #linkedinchat

My personal favourites are #influencechat and #measurepr – but suggest you look at this larger list to see which ones can help you

Any questions, just chat with me @jonnybentwood

End note: My thanks to Judy Gombita for pointing this list out to me who also wants me to plug Windmill Networking #PR column Wed, Social Capital Byte: Institutionalizing Parity in B2B Relationships

@jonnybentwood