clip_image002Corporate data breaches and security incidents pose a growing threat to businesses around the world. Such events are increasingly common, with companies and organizations from Google to Sony to the Stanford University Hospital falling prey to data breaches, news of which was subsequently splashed across national headlines.

Incidents like these, combined with the increasing number of ways to track what people are doing online, are affecting consumer attitudes. Edelman’s new global study, Privacy & Security: The New Drivers of Brand, Reputation and Action Global Insights 2012, reveals that seven in ten people globally are more concerned about data security and privacy than they were five years ago, and a full 68% believe that consumers have lost control over how online personal information is shared and used by companies.

Businesses, however, are not doing enough to meet these concerns. A majority of people (57%) report either no change or a decline in the security of their personal information in the last five years. This is problematic, because consumers think that businesses should be grappling with these issues and that it is their responsibility to do so. The vast majority (85%) say businesses must take data security and privacy more seriously, and a plurality say businesses – as opposed to governments or individuals – are responsible for protecting the security of their personal information.

Edelman’s study also indicates that data security and privacy issues have the potential to affect a businesses’ bottom line. Customers are taking data security and privacy into account at the checkout counter; surprisingly, when it comes to smartphones, personal computers and tablet computers, data security and privacy are as important to them as a product’s design, style and size.

Businesses are also suffering from a trust deficit due to peoples’ concerns about data security and privacy, particularly in the financial and retail sectors. While 92% of people say security is important to them in when doing business with the financial sectors, just 69% trust the industry to protect their personal information – trust lags by 23 points. In online retail, the gap is even more dramatic. While security is important to 84% of those doing business with online retailers, just 33% trust them to protect personal information – a 51 point gap.

To earn people’s trust in their ability to protect data security and privacy, businesses must manage these issues like a core competency, engaging with them in a meaningful way on a daily basis. Businesses that ignore data security and privacy do so at their own peril, because consumers will abandon companies they do not trust to protect their personal information. Those that prove willing and able to manage data security and privacy effectively, however, will bring unexpected value to consumers around the world by demonstrating that they understand the importance of protecting the information people hold most valuable.

Read the full study here. We’re keen to hear your thoughts…

@pete_pedersen

The world can be full of contradictions and online stores going offline is another example. Some of the biggest names such as eBay, Amazon and Google are leading the way back to traditional roots.

With commentators at the start of last year announcing the end of ‘bricks and mortar’ stores, what is the reason for this fast turnaround? In my humble opinion it is the shopping experience. Love them or hate them physically stores can (I emphasise can) give a more fulfilling and satisfying experience than offline. I realise that online shopping is quick, simple and saves fighting the crowds but who has not bought something online and then been disappointed either because of the fit, look or size? We have all been there.

‘Bricks and mortar’ stores allows customers to touch, try and god forbid socialise with others which is just not comparable to the online shopping experience. However as we are all aware the online experience is hardly on the decline with record online sales this Christmas. In December, Amazon announced that 1.4 million orders had taken place on their website on Cyber Monday alone and on Christmas day itself 186 million pounds was spent online in the UK. Shopping online is quick, easy and hassle free, so it is no wonder that traditional offline stores are turning to non-traditional means to encourage shoppers in-store. House of Fraser is luring customers into their stores by offering free WiFi in-store; Marks and Spencer’s ‘brick and click’ campaign combining in-store and e-commerce offerings as well augmented reality changing rooms at Topshop that save queuing for the changing room.

It seems that the lines are blurring and both traditional and new retailers are seeing the benefit of each other’s position.

topshop

@t_bloore

Following on from F8 in September, Zuckerberg’s empowered speech may have left you wondering exactly what Zuckerberg meant when he claimed that he would “expand the notion of a more social web?”

The web has for some time been hailed as a global force empowering democracy and freedom of speech, with the social media being placed at the forefront of this battle. Yet the current rivalry between Facebook and Google could almost be interpreted as an archaic war for cyber control of web users. Indeed at a glance, Facebook’s challenge to Google seems like a challenge to the dominance of the worldwide web at large (after all, Google is the site that offers the most comprehensive analysis of the relationship between websites).

The decision to integrate apps into Facebook means that users may never have to venture outside the site. Zuckerberg himself recently stated that ‘Facebook is a collaborative tool’. Facebook currently has over 800 million active users who visit the site more than once a day, although this figure still isn’t as high as the 1.5 billion hits Google receives daily. Yet the ease with which Facebook membership is rising posits a potential sea change in the way in which we use the internet. With the integration of Spotify, Guardian, and even Twitter onto Facebook you may be wondering why you would ever need to open your internet explorer browser again.

Google’s attempts to encroach on Facebook’s territory in the last few years have not exactly epitomized success. Google+ is the fourth in a series of attempts by Google to enter the social networking sphere (remember Google Friend Connect, Google Buzz and Google Wave?) and membership on the site is believed to be little above 40 million members worldwide. In fact, Google has refused to comment on how many members are on the site inciting Forbes to publish an article entitled Eulogy for Google+.

However it remains to be seen whether the rise of Facebook will lead to the demise of the web at large. Facebook has, recently been in trouble for data sharing and the site is increasingly being viewed as ‘creepy’ by members.  Just like Google, Facebook stores a myriad of user’s personal information including private messages, the use of the like button and apps- but more interestingly also stores information about user’s friends, family and educational background. The site even detects subtle changes to a member’s lifestyle, enabling advertisers to target mothers-to-be for instance with baby products. This all sounds eerily similar to the decision by Google to remember your search information. So internet users might see the expansion of a more social web, but will this mean anything more than a transition of power between key magnates online?

An article in the FT today states that Facebook is set to become the worlds largest online display advertising company (by revenue). This is some accomplishment, overcoming Google and Yahoo.

Importantly this also comes off the back of the news that Facebook is now starting to challenge Google as a referrer of traffic to other websites which shows how far social referring has come in the last few years.

Certainly Twitter and now Facebook are the first port of call for internet users looking for news that interests them; a quick scan of your news feed is all a simple strategy for looking at news that fits your interests and passions. Much easier than looking at five different websites to find out the same information.

What does this mean for us? Well, as ‘Influencer Marketers’ we should bear this in mind. Getting social links and a high Facebook referral might be more significant than the Tech pages of the Daily Mail.

Maybe we should spend more time writing copy and tailoring ideas for Facebook these days?

@GLeney

Lets talk DERTy

Another week, another round of DERTy Talk. This week’s chat is a little on the slim side, all good things in moderation and all that…

Digital Entertainment


Touching the Rainbow

As a brand, Skittles has never been afraid to (let its agency) flex some creative muscles and dabble in social meeja. In 2009 it replaced its website with a Twitter search stream which split opinion but got people talking and now they’re at it again with its ‘Touch the Rainbow’ series of videos. A simple, mock-interactive set up lets you ‘touch the rainbow’ by placing your finger on the skittle and being part of the video. Because the internet loves cats, the video to the left is doing the best but there are some funnier ones in the series. Skittles approach to build quirky associations around its brand rather than focusing on product attributes seems to be working – they’ve currently got over 15 million Facebook fans.

Hackney Hear

clip_image004In the build up to London 2012, a fun project called Hackney Hear has been launched to deliver a location based audio tour of Hackney. It works as a mobile app and based on your GPS location, delivers audio content on the part of Hackney you happen to be frequenting. The content spans 400 audio recording, including everything from poetry to a potted history and launches in full in January 2012. A great idea and food for thought – I see a branded GPS audio adventure coming on…

Watch out Charlie Sheen…

clip_image006The latest Twitter celebrity isn’t some crazy actor or even a cat in the political centre of England, this one is totally legless, not drunk, but a snake. I’d like to introduce to you the @BronxZoosCobra. The voice of the snake has gained an amazing amount of followers (almost 200,000 in a few days) as it narrates its journey around New York after escaping from the Bronx Zoo. The feed keeps followers excited as the snake travels around New York City from the statue of liberty to other famous landmarks. Although, a not so subtle PR stunt for the Bronx Zoo, the commentary is funny and as the numbers show, they have hit the nail on the head and are reaping the rewards.

Technologies

Google + 1 = ?

This week Google made another play for the social web with the US launch of +1. As explained by Google, +1 is shorthand for ‘this is pretty cool’ and gives people the ability to recommend a website or advert within search results to their friends. To do this, you need to have a Google profile and through that you can see who has ‘+1’d’ what. It’s in its early stages at the moment, but Google will likely be rolling this out to other markets and beyond the Google search page onto other websites soon. Let the world domination continue…

Lets talk DERTy

Another week, another round of DERTy Talk. If you have clicked through from Google expecting a lewd and suggestive game of Chatroulette you may be disappointed. Apologies for that. We wouldn’t want you to think you’d wasted your time (it’s all traffic to us) so here is a song especially for you.

So what has been happening in the Digital Entertainment, Rights and Technology space this week? Well…

Digital Entertainment

clip_image002

The Dicdataship takes hold

OK. So not technically entertainment, but a couple of useful, and beautifully stylised, data pieces. First, from the Guardian, an interactive “Europe in Numbers” to co-incide with #CMS. Secondly, from Google the first of their Think series. This one is dedicated to data – so enjoy the feast. We talk a lot about every company is a media company. Google here proves, once again, that some media companies are better than others.


clip_image004Disney like you’ve never seen it before

A couple of wonderful Disney videos this week. A day in the life of Disneyland Paris, filmed with a Tilt-shift camera, is possibly one of my favourite things ever. As I said at the time “like a Slinkachu playground of awesomeness. The second film, is almost certainly Disney as you’ve never seen it before. A satirical take on the life of a modern day Princess.

clip_image002[4]

An Epic music video:

Russ Chimes a DJ/Artist created a 3 part track called “Midnight Club” accompanied by a trilogy of music videos each telling a different part of the story. They are shot beautifully and each stands alone as a great piece of video. They are unlike most other music videos and at the same time unlike most other story telling videos online. Take a break and watch this amazing story and marvel at the production.

http://www.vimeo.com/15224524

clip_image008From an epic music video to a not so epic one:
Rebecca Black has been vilified in the press for being cheesy and having a terrible music video. Fair enough, but it was made on a £1,200 budget and she has made upwards of £15,000 so far and sold 37,000 digital copies of the song and had over 45 million YT views. In comparison the epic 3 part video above which is infinitely better, has had a paltry 2 hundred thousand views.

http://bit.ly/hAiTgH

clip_image010And a final piece of beautifulness…

It’s all gone a bit ‘entertainment’ this week, but we had to share this video made on behalf of airline network, Star Alliance. The lovely paper animations were commissioned to highlight the work they’re doing to preserve the destinations they’re flying to (by giving free tickets to scientists and field workers). The video shows 5 very impressive commissions. Lovely stuff.

Rights

IS Pleasing to see

Interesting report from Rob Andrews, following a panel at Changing Media Summit regarding ISPs bundling existing and white-labelled music services.

Technologies

WINtendo

This week the Nintendo 3DS beat all previous records to become Amazon UK’s most pre-ordered console to date. The number of pre-ordered consoles is double that of the Wii in 2006. Going on sale tomorrow (25th) the glasses-less 3D games console has had mixed reviews, with questions over whether 3D really adds anything to the experience but this clearly hasn’t put people off. The question is, once the novelty of 3D gaming has worn off, will the momentum continue.

Tweets from the team

clip_image012

@AJGriffiths: Interesting on fashion brands & ‘gamification’, awful word but a hot topic – http://nyti.ms/fvkFvg via @rachel_arthur http://bit.ly/g45BZ7

@AJGriffiths: Adidas joins the 3D Projection band wagon, nice but no Ralph Lauren http://bit.ly/eAjxuo

@LukeMackay: Stylised movie posters http://bit.ly/fQoBG5 LOVE Wall-E http://bit.ly/hqWkqa Jaws http://bit.ly/fNB5HV Back 2t Futurehttp://bit.ly/gYvi93

@LukeMackay: Coca-cola and Maroon 5 and an interactive wall. I don’t really get this but I’m intrigued at least http://bzfd.it/fUA4y3

@GLeney: Amaze RT @wonky_donky: retro heaven…. RT @Matt_Muir remember Game & Watch? play every single one, ever, online: http://bit.ly/glgT2A

@GLeney: Immense #tron RT @Sally52N2W: Daft Punk/Tron music R3C0NF1GUR3D http://goo.gl/ZKyJH

We are back again to make sure you are up to date with all things DERTy (Digital, Entertainment, Rights and Technology) from the week just gone.

We hope you find some of the weird and wonderful things from this week’s news and Twittersphere of interest. If you have any comments on any of the points below we would love to hear them.

Until next week…

Digital Entertainment

The reality of seeing things in 3D

We’ve got some serious bits in DERTy Talk this week, for which we apologise. But there is more to a Digital and Entertaining life than Angry Birds and Angry Bird Art. There is. We promise. And so the first story is from the IHT regarding the *surprise* that Mars Needs Moms has flopped at the box office. “Tens of millions” in losses are expected of this film that cost $175 million to make. 3D fatigue is setting in. Or is it? Brookes Barnes cites various reasons for the failure. Firstly, saturation – the movie comes off the back of a busy 3D animation season – Rango, Gnomeo and Hop). Secondly – cost. The 3D price tag means going to the cinema isn’t a cheap activity for families; faced with so many movie options some movies are bound to be left behind. Finally – the performance of Moms could be the death knell for ‘Zemeckis’ style animation. Basically unlike the clever bods at Pixar, the Zemeckis approach includes filming live actors then putting them through the computer. It’s the same style used on Polar Express and it’s not to my tastes. It’s kinda creepy. These three reasons aside, the glaringly obvious thing here is perhaps Mars Needs Moms just isn’t a very appealing tale. This should be a wake-up call to an industry that seems to think that celeb + animation + 3D is a guaranteed success formula. It isn’t. Just look at the bastardisation of Yogi Bear. Quality of the story has got to come first.

Hold me closer Tinie Tempah

clip_image002[6]Apologies for the lame headline, we’ve been listen to Elton a lot recently. What we actually wanted to talk about was Tinie Tempah the Facebook GAME. It’s basically the same game concept as Canabalt (which is awesome, btw) and Mirror’s Edge on iOS (even more awesome – though DISCLAMINER we do work for EA mobile). The futuristic-mash-up background is nicely sketched (reminds us of the lovely doodles by Andrea Joseph for Cross Pens) and the game is simple and easy. Crucially each level is soundtracked by one of Tempah’s album tracks. It’s not big. It’s not clever. But it’s a little bit of fun and is driving some good numbers to Tempah’s Facebook wall.

Product placement

clip_image002[18]With the relaxing of product placement laws, Chanel 4 and New Look have announced their first deal. New Look clothes will feature in catwalks on the channel’s T4 show and they will also have sponsorship branding. This tie-up makes a lot of sense, as the teenage market is increasingly hard to target it is nice that another string has been added to the marketers bow. This is likely to be the first of many announcements in this space so we will keep you updated…

Inside Out
image
Or Analogue meets Digital. It feels a bit crass to categorise this as simply ‘entertainment’ but it’s a beautiful project that is so very well put together. Spare four minutes and watch the video to get a better view of exactly what this project is and where it came from, but in essence it’s a photography project of a huge scale that looks to get people from around the world working together. People are challenged to use black and white photographic portraits to share untold stories. The images are digitally uploaded, turned into posters and then sent back to the creators to be placed wherever they like. When you watch the video you’ll see exactly how brilliantly this has come to life. It’s all being documented and archived so that it’s viewable virtually. All in all a lovely project with a nod to the beauty of a physical photo.

Rights

You’re e-book is overdue
This week HarperCollins announced that it’s to put a life span on its e-book content. Currently due to hit those readers in Canada, the publisher is limiting each e-book to 26 ‘check outs’. Effectively this gives an e-book a usage time of 12 months before it self-destructs. The new restriction to the DRM set up makes clear business sense, on paper, but it’s arguably a pretty heavy handed approach which is hard to justify when you consider how many years a physical copy of a book might last. An interesting landmark in modern rights management, but not a vote winner for HarperCollins.
http://www.cbc.ca/news/technology/story/2011/03/08/f-vp-misener-ebooks.html

Walk Towards the Light

An interesting feature in NMA today, and the first of many we expect, looking at UltraViolet. Exciting times ahead for consumers – when digital and physical content can be passed from screen to screen and between members of the house hold. (DISCLAIMER: our Edelman colleagues in the US have worked with DECE, the consortium behind UltraViolet).

Technologies

Google Wedding

Google is taking city mapping to the next level by rendering a 3D route plan of the Royal Wedding procession in London. Whilst it isn’t quite up to the same levels as The Getaway London it is an interesting example of how much mapping has come along in recent years. Some people will be very excited about this, indeed the Telegraph ran an article on it as did the Independent. http://bit.ly/emPrWa

Creative Play

Think – Work – Play.com is a space for London creatives, opinion formers and thinkers to share with others tips of the trade. You can get an insight into the latest creative concepts running in the city. Including the latest project in the East End http://think-work-play.com/boxpark-shoreditch/

 

 

Tweets from the team

@LukeMackay Skype screen-grab art. Very funny (via @trendhunter and @GerryWisniewski) http://bit.ly/hijy31

@LukeMackay A brief history of movie title design. Lovely. http://bzfd.it/eJS3hH

@LukeMackay Really beautifully done RT @motherlondon: Well, this is nice:http://youtu.be/DIArJjU8HjE

@LukeMackay The internet is dead. v. v. interesting read from #SXSWhttp://bit.ly/fqb8Wo

@AJGriffiths: News Corp jumps on the ‘social gaming’ band wagon. Sound a bit clueless. http://bit.ly/g0NSnN

@AJGriffiths: Silicon Alley insiders – really interesting profile in the FT http://on.ft.com/gWxLf6

Follow

Get every new post delivered to your Inbox.

Join 30 other followers