The DERTy types at Edelman (that’s those of us who work in the Digital Entertainment, Rights and Technology practice) are gearing up for the launch of this year’s study: Value, Engagement and Trust in the era of Social Entertainment. We go live tomorrow so watch this space…
But what do you remember most about the entertainment landscape if you think back to 2007? We thought it would be interesting, ahead of releasing the new findings, to take a look back at the headline stats from the last five years. Wow how far we’ve come…. Early studies were dominated by the debates around illegal file sharing, how much consumers were willing to pay for content and the emerging power of social networks. In some ways a lot has changed – and in other ways nothing has.
We should add that the methodology for the study has changed a little across the five years as we’ve grown to look at a wider pool of consumers in the UK and US. So a statistician wouldn’t be happy about comparing year on year. However – we think this little slideshow gives a nice little summary of the evolution of the sector. If you’d like to know more about each specific year, what was asked and who was asked, then please just drop us a note in the comment section. You can see last year’s findings here.
If you can’t attend the event tomorrow, you can still take part by using the hastag #SocialEnt. You can also have a listen to our podcast last week, with Matt Locke, Richard Sambrook and Luke Mackay, which sets up some of the themes of tomorrow’s study.