An article in the FT today states that Facebook is set to become the worlds largest online display advertising company (by revenue). This is some accomplishment, overcoming Google and Yahoo.

Importantly this also comes off the back of the news that Facebook is now starting to challenge Google as a referrer of traffic to other websites which shows how far social referring has come in the last few years.

Certainly Twitter and now Facebook are the first port of call for internet users looking for news that interests them; a quick scan of your news feed is all a simple strategy for looking at news that fits your interests and passions. Much easier than looking at five different websites to find out the same information.

What does this mean for us? Well, as ‘Influencer Marketers’ we should bear this in mind. Getting social links and a high Facebook referral might be more significant than the Tech pages of the Daily Mail.

Maybe we should spend more time writing copy and tailoring ideas for Facebook these days?

@GLeney

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