Lets talk DERTy

Another week, another round of DERTy Talk. This week’s chat is a little on the slim side, all good things in moderation and all that…

Digital Entertainment


Touching the Rainbow

As a brand, Skittles has never been afraid to (let its agency) flex some creative muscles and dabble in social meeja. In 2009 it replaced its website with a Twitter search stream which split opinion but got people talking and now they’re at it again with its ‘Touch the Rainbow’ series of videos. A simple, mock-interactive set up lets you ‘touch the rainbow’ by placing your finger on the skittle and being part of the video. Because the internet loves cats, the video to the left is doing the best but there are some funnier ones in the series. Skittles approach to build quirky associations around its brand rather than focusing on product attributes seems to be working – they’ve currently got over 15 million Facebook fans.

Hackney Hear

clip_image004In the build up to London 2012, a fun project called Hackney Hear has been launched to deliver a location based audio tour of Hackney. It works as a mobile app and based on your GPS location, delivers audio content on the part of Hackney you happen to be frequenting. The content spans 400 audio recording, including everything from poetry to a potted history and launches in full in January 2012. A great idea and food for thought – I see a branded GPS audio adventure coming on…

Watch out Charlie Sheen…

clip_image006The latest Twitter celebrity isn’t some crazy actor or even a cat in the political centre of England, this one is totally legless, not drunk, but a snake. I’d like to introduce to you the @BronxZoosCobra. The voice of the snake has gained an amazing amount of followers (almost 200,000 in a few days) as it narrates its journey around New York after escaping from the Bronx Zoo. The feed keeps followers excited as the snake travels around New York City from the statue of liberty to other famous landmarks. Although, a not so subtle PR stunt for the Bronx Zoo, the commentary is funny and as the numbers show, they have hit the nail on the head and are reaping the rewards.

Technologies

Google + 1 = ?

This week Google made another play for the social web with the US launch of +1. As explained by Google, +1 is shorthand for ‘this is pretty cool’ and gives people the ability to recommend a website or advert within search results to their friends. To do this, you need to have a Google profile and through that you can see who has ‘+1’d’ what. It’s in its early stages at the moment, but Google will likely be rolling this out to other markets and beyond the Google search page onto other websites soon. Let the world domination continue…

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